adidas Cycling

Client

The Midnight Club

Agency

We crafted original music and sound design for this commercial spotlighting Adidas's newest line of Indoor Cycling apparel. Our task was to compose music that invigorated indoor cycling enthusiasts while paying homage to the work of light artist James Turrell. To achieve this, we painstakingly developed a range of synth patches using sampled cycling sounds. The score was meticulously designed to build in energy, mirroring the intensity of a workout session, and culminating as the workout reaches its conclusion.

2020

Year